Trending PR Campaigns
Reggae Girlz: The Soundtrack to Their Journey
Red Bull Studios and Tuff Gong Collective produced a documentary about Jamaica’s Reggae Girlz and paired it with a soundtrack curated by Cedella Marley. Featuring music from the Marley family and team player Tiffany Cameron, the limited-edition vinyl sends all net proceeds to the Reggae Girlz Foundation, giving the project a tangible way to support the team whose story it tells.
Why it worked: It fused a timely streaming documentary with a charity vinyl from the Marley legacy, turning controversy into a concrete, newsworthy funding mechanism.
The lesson: Consider pairing a timely docu-style reveal with a limited-edition, proceeds-to-cause product drop to convert attention into action.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| amsterdamnews.com | “Reggae Girlz,” chronicling the Jamaican women’s soccer team, premieres in NYC | Thursday 20th November, 2025 |
| athleisuremag.com | THE ROAD TO THE WORLD CUP | REGGAE GIRLZ — Athleisure Mag™ | Athleisure Culture | Friday 18th September, 2026 |
| billboard.com | Cedella Marley Still Believes in the ‘Reggae Girlz’: ‘I Wanted the Music to Reflect the Journey of These Women’ | Monday 26th October, 2026 |