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Acura ADX CZ-77 BMX Concept
Acura and Vans turned a 2026 Acura ADX into a one-off BMX-inspired show car with athlete Coco Zurita. The custom build pairs carbon-fibre bodywork and a rear bike display with cabin fabric made largely from Vans footwear materials, giving the partnership a tangible link to BMX and skate culture.
Why it worked: It hit two anniversaries with a tangible, photogenic build—athlete-led, Vans-branded materials, and a rear bike display—giving media a timely, visual hook.
The lesson: Consider pegging a tactile, photo-first stunt to a double milestone with a named talent and borrowed materials your audience instantly recognises.
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