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Top 3 Campaign in Travel · October 2026
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Top 3 Campaign
Travel · October 2026

Seoul Zombie Bus Tour

PR Campaign
Wednesday 21st October, 2026

For Halloween, Seoul City Tour Bus turned its double-decker sightseeing bus into a moving zombie encounter. Actors stage surprise attacks at stops along a route past the city’s landmarks, inviting passengers to fend them off with “vaccine kits”—a sightseeing trip with a horror-movie twist that has caught on with tourists and social media users.

Why it worked: A time-limited Halloween stunt turned a routine bus route into a live, jump-scare spectacle engineered for TikTok-friendly clips at iconic landmarks.

The lesson: Consider staging a surprise, time-boxed makeover of an everyday service into a sharable, first-person challenge tied to a cultural moment.

Seoul City Tour Bus
11 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
reutersconnect.com Reutersconnect Wednesday 21st October, 2026
reutersconnect.com Reutersconnect Wednesday 21st October, 2026
nationalreview.com PHOTOS: Seoul City Tour Bus Zombie Attack | National Review Friday 23rd October, 2026
ndtv.com Video | Halloween 2026 | 'Zombies' Bring 'Seoul City Tour Tiger Bus' To Life In Korea Ahead Of Halloween Saturday 24th October, 2026
timesnownews.com Would You Get On A Bus Full Of Zombies? Seoul's Halloween Tour Is Not For The Faint-Hearted | Times Now Sunday 25th October, 2026
koreaherald.com Seoul’s zombie-themed bus tour sparks online buzz Monday 26th October, 2026
straitstimes.com Seoul’s zombie-themed bus tour sparks online buzz | The Straits Times Tuesday 27th October, 2026
inquirer.net Seoul’s zombie-themed bus tour sparks online buzz Tuesday 27th October, 2026
inquirer.net Seoul’s zombie-themed bus tour sparks online buzz Tuesday 27th October, 2026
consumertribes.com Seoul City Tour Bus: A Zombie Bus Tour Wednesday 28th October, 2026
kompas.com Tur Bus "Zombie Attack" di Seoul Hebohkan Dunia Maya, Seperti Apa? Wednesday 28th October, 2026
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