Trending PR Campaigns
Seoul Zombie Bus Tour
For Halloween, Seoul City Tour Bus turned its double-decker sightseeing bus into a moving zombie encounter. Actors stage surprise attacks at stops along a route past the city’s landmarks, inviting passengers to fend them off with “vaccine kits”—a sightseeing trip with a horror-movie twist that has caught on with tourists and social media users.
Why it worked: A time-limited Halloween stunt turned a routine bus route into a live, jump-scare spectacle engineered for TikTok-friendly clips at iconic landmarks.
The lesson: Consider staging a surprise, time-boxed makeover of an everyday service into a sharable, first-person challenge tied to a cultural moment.
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