Trending PR Campaigns
Pronova BKK’s Alcohol and Social Pressure Study
Pronova BKK surveyed 1,228 adults in Germany about alcohol’s place in everyday life, revealing that 42% had been asked to justify not drinking and one in three had been attacked by someone who was drunk. The stark figures give a familiar health topic a clear social angle: the pressure to drink, and the harm that can follow.
Why it worked: It reframed a routine health topic with hard, counter-norm data (justifying abstinence; assaults by drunks), creating conflict and clear headlines.
The lesson: Consider fielding a statistically solid poll that quantifies an unspoken social pressure, then lead with the most uncomfortable, surprising percentage.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| presseportal.de | Study: 4 in 10 Germans have to justify not drinking alcohol / One in three has been attacked by someone who was drunk | Monday 26th October, 2026 |