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Australian Open Runway Show

PR Campaign
Thursday 8th October, 2026

For the first time, the Australian Open brought its on-court style to a runway show at Melbourne’s City Square during Fashion Week. The show featured tennis-inspired summer outfits, giving the tournament’s familiar courtside fashion a public catwalk moment.

Why it worked: It hijacked Fashion Week’s news cycle by staging a first‑ever crossover runway tied to a live sporting mega‑event location and calendar.

The lesson: Consider launching a “first-ever” category crossover at someone else’s tentpole week, with a public, high-footfall spectacle as the anchor.

Australian Open New Balance
4 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
mediaweek.com.au Australian Open looks debut at Melbourne Fashion Week | Mediaweek Thursday 8th October, 2026
tennis.com.au Grand Slam style: AO to debut at Melbourne Fashion Week Sunday 11th October, 2026
aap.com.au Fashion is serving at Australian Open runway show Saturday 24th October, 2026
inkl.com Fashion is serving at Australian Open runway show Saturday 24th October, 2026
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FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

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