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Avengers: Doomsday World Series Sneak Peek
During Game 1 of the World Series, Marvel and MLB aired a special preview of ‘Avengers: Doomsday’. The hook brought the film’s heroes onto the baseball field, with Mister Fantastic throwing a ceremonial first pitch to the Human Torch.
Why it worked: It hijacked the World Series’ guaranteed live audience with an exclusive, in-game cameo moment, creating cross-fandom FOMO and instant headline bait.
The lesson: Consider timing a first-look or stunt to a major live event’s broadcast window, delivering a one-time-only reveal that viewers can’t miss.
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