Trending PR Campaigns
Apple Music’s Virtual iPod Easter Egg
To mark 25 years since the original iPod launched, Apple hid a virtual first-generation iPod on Apple Music’s 404 pages. It plays a selection of early-2000s songs, turning a broken link into a small dose of nostalgia that users could share online.
Why it worked: Tied to a clear anniversary peg, the shareable 404-only throwback created FOMO and nostalgia while turning web friction into a playable demo.
The lesson: Consider hiding a functional mini-experience on an error or dead-end page, timed to a relevant anniversary, and seed it to superfans.
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