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#1 Campaign
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Apple Music’s Virtual iPod Easter Egg

PR Campaign
Friday 23rd October, 2026

To mark 25 years since the original iPod launched, Apple hid a virtual first-generation iPod on Apple Music’s 404 pages. It plays a selection of early-2000s songs, turning a broken link into a small dose of nostalgia that users could share online.

Why it worked: Tied to a clear anniversary peg, the shareable 404-only throwback created FOMO and nostalgia while turning web friction into a playable demo.

The lesson: Consider hiding a functional mini-experience on an error or dead-end page, timed to a relevant anniversary, and seed it to superfans.

Apple
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