Trending PR Campaigns
Siskel and Ebert: Two Thumbs Up
Film producer Pam Kasper is raising funds for a life-size bronze statue of Chicago critics Gene Siskel and Roger Ebert, with sculptor Preston Jackson creating the pair giving their signature two thumbs up. The public artwork will include theatre seats so visitors can sit alongside the critics and join the tribute.
Why it worked: It tied a beloved, universally recognisable gesture (“Two Thumbs Up”) to a concrete, interactive civic moment (new public statue + sit-in seats) and a live fundraising drive.
The lesson: Consider packaging a nostalgic, iconic catchphrase into a tangible, participatory installation with a countdown fundraiser and celebrity auction to spark coverage.
Coverage over time
How this story spread across the media