Trending PR Campaigns
Germany’s Biggest Care Service
For World Stroke Day, the German Stroke Foundation called family carers “Germany’s biggest care service”, highlighting survey findings that partners provide care in 67% of stroke cases. The campaign paired that memorable framing with stories and advice about the strain carers face, urging them to seek support and take breaks.
Why it worked: The “biggest care service” framing turned dry percentages into a counter-intuitive superlative, timed to World Stroke Day with fresh survey data.
The lesson: Consider recasting your audience as the overlooked “biggest X,” backed by one striking stat and a news peg within the next fortnight.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| presseportal.de | Germany’s biggest care service: Stroke affects relatives too | Friday 23rd October, 2026 |