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Top 10 Campaign in Fashion & Apparel · October 2026
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Top 10 Campaign
Fashion & Apparel · October 2026

Riot Games Music & Worlds 26

PR Campaign
Friday 23rd October, 2026

To mark the League of Legends World Championship and K/DA’s return, Riot Games is taking the game beyond the screen with limited-edition collaborations and Seoul pop-ups. Fans can pick up K/DA Pepero products, customise clothing at Uniqlo, shop an IAB Studio capsule collection and visit themed events with retail partners.

Why it worked: It hijacked a fixed cultural calendar (Worlds + Pepero Day) with scarcity-led retail drops and citywide pop-ups fans could physically chase.

The lesson: Consider anchoring a limited-run, in-person treasure trail to a looming calendar moment and push exclusive merch through everyday retailers.

Riot Games K/DA League of Legends 7-Eleven Uniqlo IAB Studio Lotte Department Store Olive Young Photoism
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Publication Headline Date
koreaherald.com K/DA and LoL Worlds go beyond the screen with Korea collaborations Friday 23rd October, 2026
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