Trending PR Campaigns
Riot Games Music & Worlds 26
To mark the League of Legends World Championship and K/DA’s return, Riot Games is taking the game beyond the screen with limited-edition collaborations and Seoul pop-ups. Fans can pick up K/DA Pepero products, customise clothing at Uniqlo, shop an IAB Studio capsule collection and visit themed events with retail partners.
Why it worked: It hijacked a fixed cultural calendar (Worlds + Pepero Day) with scarcity-led retail drops and citywide pop-ups fans could physically chase.
The lesson: Consider anchoring a limited-run, in-person treasure trail to a looming calendar moment and push exclusive merch through everyday retailers.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| koreaherald.com | K/DA and LoL Worlds go beyond the screen with Korea collaborations | Friday 23rd October, 2026 |