Trending PR Campaigns
InfoTrack Digital Conveyancing Maturity Index
InfoTrack published research showing that 70% of conveyancers still exchange key documents by email, despite widespread use of digital identity checks and case-management systems. Timed against proposed government home-buying reforms, the findings gave the industry a timely, data-led hook: digital tools are in place, but transactions still rely on disconnected systems and manual processes.
Why it worked: It paired fresh, proprietary stats with imminent government reforms to expose a credibility gap—digital tools adopted, core workflows still stuck on email.
The lesson: Consider timing proprietary data to a looming policy or seasonal change that reveals a counterintuitive gap between adoption and actual behaviour.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| propertyindustryeye.com | Conveyancing stuck in the email age as government pushes home-buying reforms | Friday 23rd October, 2026 |