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Top 3 Campaign in Travel · October 2026
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Top 3 Campaign
Travel · October 2026

Nighttime Culture Index

PR Campaign
Thursday 22nd October, 2026

VibeLab and Amsterdam Dance Event created the Nighttime Culture Index, assessing nightlife across six cities using research, surveys and more than 12,000 event line-ups. The hook is a data-led comparison of the culture’s health: from the cost of a night out to representation, safety and the pressures facing local scenes.

Why it worked: It paired fresh, city-by-city league-table data with stark, human metrics (hours of minimum wage per entry, safety gaps), giving journalists rankable, timely headlines.

The lesson: Consider benchmarking six comparable entities with one jarring, human-scale metric and a simple leaderboard; offer localised press notes and quotable experts.

VibeLab Amsterdam Dance Event
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