Trending PR Campaigns
Nighttime Culture Index
VibeLab and Amsterdam Dance Event created the Nighttime Culture Index, assessing nightlife across six cities using research, surveys and more than 12,000 event line-ups. The hook is a data-led comparison of the culture’s health: from the cost of a night out to representation, safety and the pressures facing local scenes.
Why it worked: It paired fresh, city-by-city league-table data with stark, human metrics (hours of minimum wage per entry, safety gaps), giving journalists rankable, timely headlines.
The lesson: Consider benchmarking six comparable entities with one jarring, human-scale metric and a simple leaderboard; offer localised press notes and quotable experts.
Coverage over time
How this story spread across the media