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Free Harlem Screenings of Once Upon a Time in Harlem

PR Campaign
Thursday 22nd October, 2026

Neon and New York City Mayor Zohran Mamdani are presenting four free screenings of Once Upon a Time in Harlem across three NYC venues, including Harlem’s AMC Magic Johnson. The hook is bringing a documentary built from rare footage of a 1972 gathering of Harlem Renaissance figures back to the neighbourhood where filmmaker William Greaves was born.

Why it worked: It fused civic backing with time-bound, free access in the film’s birthplace, turning rare archival footage into a community homecoming news event.

The lesson: Consider pairing a public official’s endorsement with a free, limited-date local return of something rare; frame it as a homecoming.

Neon New York City Mayor’s Office
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