Trending PR Campaigns
Free Harlem Screenings of Once Upon a Time in Harlem
Neon and New York City Mayor Zohran Mamdani are presenting four free screenings of Once Upon a Time in Harlem across three NYC venues, including Harlem’s AMC Magic Johnson. The hook is bringing a documentary built from rare footage of a 1972 gathering of Harlem Renaissance figures back to the neighbourhood where filmmaker William Greaves was born.
Why it worked: It fused civic backing with time-bound, free access in the film’s birthplace, turning rare archival footage into a community homecoming news event.
The lesson: Consider pairing a public official’s endorsement with a free, limited-date local return of something rare; frame it as a homecoming.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| nbcnewyork.com | Mamdani partners with ‘Once Upon a Time in Harlem' for free film screenings of doc | Thursday 22nd October, 2026 |
| indiewire.com | Mayor Zohran Mamdani and Neon to Present Free ‘Once Upon a Time in Harlem’ New York City Screenings | Thursday 22nd October, 2026 |
| avclub.com | New York, see Once Upon A Time In Harlem for free this weekend | Thursday 22nd October, 2026 |
| broadwayworld.com | ONCE UPON A TIME IN HARLEM to Screen Free Across NYC | BroadwayWorld | Thursday 22nd October, 2026 |
| deadline.com | Mayor Zohran Mamdani & Neon Partner On Free ‘Once Upon A Time In Harlem’ Screenings Across NYC | Thursday 22nd October, 2026 |
| hoodline.com | Free Once Upon a Time in Harlem Screenings Hit NYC Oct. 24-25 | Friday 23rd October, 2026 |