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GTA’s Burger Shot and Cluckin’ Bell Take Over Miami
Thursday 22nd October, 2026
Ahead of GTA 6, Rockstar transformed food stands at Miami’s Kaseya Center into real-life Burger Shot and Cluckin’ Bell outlets, complete with themed staff uniforms and branded packaging. The fictional fast-food chains were serving actual food, bringing a familiar joke from the games into the real world.
Why it worked: It turned a long-running in-joke into a physical, time-limited experience at a major venue, generating eyewitness content and FOMO-fuelled coverage.
The lesson: Consider re-skinning an everyday touchpoint into your brand’s universe for one weekend and seed first-person clips to local media.
Rockstar Games
8 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| dexerto.com | GTA’s Burger Shot & Cluckin’ Bell are now real in Miami ahead of GTA 6 - Dexerto | Thursday 22nd October, 2026 |
| as.com | GTA 6 is turning a Miami Heat game into a real-life night in Vice City before its release - Meristation | Friday 23rd October, 2026 |
| gamespot.com | GTA 6 Burgers Will Be Available In Florida Throughout The Year | Friday 23rd October, 2026 |
| usatoday.com | Florida restaurants to get GTA 6 makeover ahead of game's release date | Monday 26th October, 2026 |
| axios.com | Skinny Louie brings Grand Theft Auto fast-food chain to life | Monday 26th October, 2026 |
| gamespot.com | You Can Now Buy GTA 6 Burgers And Fried Chicken IRL, But It's Not Cheap - GameSpot | — |
| gamespot.com | You Can Now Buy GTA 6 Burgers And Fried Chicken IRL, But It's Not Cheap - GameSpot | — |
| gamespot.com | GTA 6 Burgers Will Be Available In Florida Throughout The Year - GameSpot | — |