Trending PR Campaigns
We Are Grasslanders
WWF published its 2026 Plowprint Report, tallying grassland conversion across the US, Canada and Mexico for the first time and estimating that nearly 5,000 acres are lost to farming each day. Alongside the report, WWF and America’s Grasslands Coalition launched “We Are Grasslanders” to raise awareness of overlooked grasslands and the opportunity to restore former farmland.
Why it worked: The daily-loss stat (5,000 acres) plus a first-ever tri‑country satellite tally created urgency, authority and a clear restoration counter‑narrative.
The lesson: Consider packaging a “first comprehensive” dataset into a simple daily-rate headline, then pair it with a concrete, hopeful action pathway.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| earth.com | Nearly 5,000 acres of North America’s grasslands are lost to farming each day | Thursday 22nd October, 2026 |