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Top 10 Campaign in Health & Wellbeing · October 2026
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Top 10 Campaign
Health & Wellbeing · October 2026

The £5.8bn cost of disconnected support

PR Campaign
Tuesday 6th October, 2026

Homeless Network Scotland commissioned WPI Economics to analyse the cost of severe and multiple disadvantage in Scotland. The report put the annual bill at £5.8bn, framing it as the cost of failing to support people rather than the cost of helping them; the charity used the findings to build momentum for its new joined-up support protocol, The Level.

Why it worked: It converted a moral issue into a hard fiscal headline (£5.8bn), with line-item costs and a policy-ready fix launching that week.

The lesson: Consider pricing the cost of inaction in pounds with category breakdowns, then launch a ready-to-implement solution alongside the data.

Homeless Network Scotland The Robertson Trust
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Coverage over time

How this story spread across the media

Publication Headline Date
stv.tv Failure to support most disadvantaged costs £5.8bn a year, says analysis Tuesday 6th October, 2026
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