Trending PR Campaigns
Heat and Pregnancy: A Global Healthcare Survey
Ahead of UN climate talks, Wellcome commissioned a survey of 1,000 maternal healthcare professionals across five countries on how extreme heat is affecting pregnant women and newborns. The findings gave the climate-health issue a clear, urgent human focus, with nearly three-quarters reporting more heat-related cases and complications in recent years.
Why it worked: It hit a policy moment with fresh, multi-country frontline clinician data, reframing climate as immediate obstetric risk and demanding action pre-summit.
The lesson: Consider fielding a quick international poll of frontline workers before a policy deadline to surface surprising, urgent, quotable problem stats.
Coverage over time
How this story spread across the media