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Web Summit State of the Industry AI Survey

PR Campaign

Thursday 22nd October, 2026

Web Summit surveyed 1,455 people in its tech community about AI’s effects on work, jobs and critical thinking. The hook was a counterintuitive headline finding: 59% said AI had increased their workload, despite its promise to make work more efficient.

Why it worked: It flipped the dominant AI-efficiency narrative with fresh, timed-to-event proprietary data and sharp splits by role, age, and gender.

The lesson: Consider fielding a quick, owned poll that upends a common assumption, then pitch the counterintuitive stat with crisp subgroup breakouts.

Web Summit

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
thenextweb.com	Web Summit survey: 59% in tech say AI has increased their workload	Thursday 22nd October, 2026

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What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

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