Trending PR Campaigns
EasyJet Holidays’ First Passport Offer
EasyJet holidays offered to cover the £66.50 cost of a baby’s first passport when parents book a holiday, for children up to 18 months old. The offer taps into a familiar travel headache: a survey found many parents needed several attempts to get an approved passport photo of their baby.
Why it worked: It tied a clear cash saving (£66.50) to a universal parenting pain point, backed by fresh survey stats and a rising-travel trend.
The lesson: Consider offering to underwrite a small but annoying mandatory fee your audience hates, justified by a quick poll and a deadline.
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