Trending PR Campaigns
Secret Forest Manu
Wilderness International bought more than 1,200 hectares of rainforest in Peru to create a reserve connecting Manu National Park and the Amarakaeri Communal Reserve. To bring the conservation effort to a wider audience, TV host and wildlife advocate Hannah Emde joined an expedition for a six-part YouTube documentary, with support from Ecosia, which also donated to the reserve.
Why it worked: It tied a concrete, time-bound land purchase blocking an approved oil-and-gas concession to a celebrity-led docuseries and COP news cycle.
The lesson: Consider anchoring your pitch to a specific legal or infrastructural turning point, then document it with a recognisable guide and release date.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| presseportal.de | A wildlife corridor for a biodiversity hotspot: Wilderness International establishes the “Secret Forest Manu” reserve, presented by TV host Hannah Emde and supported by Ecosia | Thursday 22nd October, 2026 |