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The best PR campaigns right now, ranked by coverage. Updated daily.
Top 10 Campaign in Retail · October 2026
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Top 10 Campaign
Retail · October 2026

Absolut x Charli xcx

PR Campaign
Tuesday 20th October, 2026

Absolut has announced a two-year partnership with Charli xcx, promising limited-edition products, collectible items, custom glassware and fan events. The collaboration was teased at her Los Angeles shows, where Charli and her dancers wore “I ♥ Absolut” and “I ♥ Dirty Martini” T-shirts, giving the partnership a playful, fan-facing reveal.

Why it worked: It earned coverage by seeding a soft launch onstage and social first, turning fan-spotted Easter eggs into a confirmable news hook.

The lesson: Consider pre-seeding a partnership with visual Easter eggs at a live moment, then invite fans to co-shape drops to sustain coverage.

Absolut Vodka Charli xcx
6 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
people.com Charli xcx Is Collaborating with Absolut on ‘Something a Little Chaotic’ (Exclusive) Tuesday 20th October, 2026
adweek.com Charli XCX Joins Absolut for ‘Chaotic’ Two-Year Partnership Tuesday 20th October, 2026
thespiritsbusiness.com Absolut enters its Brat era with Charli XCX - The Spirits Business Wednesday 21st October, 2026
tapasmagazine.es Caos, música y martinis: Charli XCX se va de gira con Absolut Wednesday 21st October, 2026
talkingretail.com Absolut Vodka partners with singer Charli xcx | Talking Retail Wednesday 21st October, 2026
slrmag.co.uk Absolut teams up with Charli xcx Wednesday 21st October, 2026
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FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

Why isn't my campaign listed?

If you've launched a PR campaign recently and it's not included in here, and you think it should be - drop us a note and we'll investigate.

What's Finchling?

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