Trending PR Campaigns
Voice of Logan Contest
Massport invited the public to help choose the next voice of Boston Logan Airport, narrowing nearly 6,000 applicants to eight local finalists. A public vote turns a routine airport announcement into a city-wide contest, with the winner set to be heard at the airport around the holidays.
Why it worked: It turned a mundane infrastructure decision into a citywide election with a deadline, powered by public voting and hometown rivalries.
The lesson: Consider reframing a boring operational choice as a timed public vote featuring local finalists and a prize people will encounter daily.
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