Trending PR Campaigns
Quality Street’s Monopoly Christmas tie-up
For Quality Street’s 90th birthday, the brand teamed up with Monopoly on a Christmas promotion. Special tubs offer a chance to win one of 5,000 limited-edition games or enter a cash prize draw, while the bespoke board turns Quality Street flavours and its Halifax heritage into festive game-night territory.
Why it worked: It fused a heritage milestone with a seasonal family ritual and a tangible giveaway, plus a sly anti-shrinkflation angle for news desks.
The lesson: Consider pairing your brand’s anniversary with a beloved cultural ritual and a winnable, headline-sized prize; bake a topical tension in.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| confectionerynews.com | Nestlé Quality Street enters gaming with Monopoly Christmas collaboration | Wednesday 21st October, 2026 |
| goodhousekeeping.com | Quality Street has given Monopoly an edible Christmas makeover – and it's set to be 2026's must-have gift | Wednesday 21st October, 2026 |
| grocerygazette.co.uk | Quality Street passes GO with Monopoly Christmas collab - Grocery Gazette - Latest Grocery Industry News | Wednesday 21st October, 2026 |
| thegrocer.co.uk | Quality Street celebrates 90th birthday with Monopoly Christmas tie-up | Wednesday 21st October, 2026 |
| stirthejam.com | Quality Street passes GO with Monopoly collaboration this Christmas | Monday 26th October, 2026 |