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Asda and Oscar Mayer’s Pizzagne

PR Campaign

Wednesday 21st October, 2026

Asda and Oscar Mayer created Pizzagne, a sliceable meal that tops lasagne with pizza favourites. The two-variant launch turns the familiar “pizza or pasta?” dinner debate into a playful hybrid, designed to bring novelty to the weekly meal routine.

Why it worked: It hinged on a simple, meme-ready “pizza or pasta?” dilemma, solved with an HFSS-compliant retail product and a firm on-sale date.

The lesson: Consider turning a common either/or consumer debate into a limited, shoppable mash-up with a clear drop date and sampling angle.

Asda Oscar Mayer

2 Sources:

Coverage over time

How this story spread across the media

Publication	Headline	Date
thegrocer.co.uk	Asda and Oscar Mayer combine pizza and lasagne to create ‘Pizzagne’ meal	Wednesday 21st October, 2026
diningandcooking.com	Asda and Oscar Mayer combine pizza and lasagne for Pizzagne - Dining and Cooking \| DiningAndCooking.com	Wednesday 21st October, 2026

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