Trending PR Campaigns
Train to Save: Serie A First Aid Programme
For the 2026–27 season, the Italian Red Cross and Lega Calcio Serie A will train players, club staff and league employees in CPR, defibrillator use and other first-aid skills. The programme uses football’s reach to turn practical training across all 20 clubs into a wider conversation about acting quickly in an emergency.
Why it worked: It tied a lifesaving skill gap to a national sport’s calendar, using mandatory league-wide training as a hard, timely news peg.
The lesson: Consider packaging a universal safety skill as a time-bound, industry-wide rollout with clear participation numbers and public call-to-action.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| ansa.it | Italian Red Cross and Lega Calcio Serie A to train athletes and staff in first aid | Wednesday 21st October, 2026 |