Trending PR Campaigns
Gallup-Pivotal Women’s Health Survey
Gallup and Pivotal surveyed 1,088 US women who had given birth in the past 20 years, revealing that 54% experienced mental health challenges during pregnancy or the year after birth. The findings also highlighted gaps in postpartum care and the greater work pressures faced by lower-income mothers, giving the issue a clear, newsworthy data hook.
Why it worked: It paired fresh, statistically solid prevalence data with a counter‑narrative (care dismissed, economic pressure) and a clear inequality angle, making editors see systemic urgency, not anecdotes.
The lesson: Consider fielding a nationally weighted, time-boxed survey that quantifies a hidden failure in a commonplace life stage, then spotlight the disparity most newsrooms prioritise.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| gallup.com | Over Half Report Mental Health Challenges Around Pregnancy | Tuesday 20th October, 2026 |