Trending PR Campaigns
Lisa’s PlayStation Controller
PlayStation teamed up with Blackpink’s Lisa to create a limited-edition PS5 controller, putting her eyes, star motif and “LL” lettering on its touchpad and finish. The personal design, alongside Lisa-created merchandise, gives the collaboration a fan-focused twist on a familiar gaming accessory.
Why it worked: It fused a scarce, date-driven drop with a massive fandom’s idol-designed details, creating urgency plus a built-in audience and visuals.
The lesson: Consider anchoring a drop to a precise preorder window and celebrity-personalised design element that fans can instantly recognise and share.
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