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Top 5 Campaign October 2026
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Top 5 Campaign
All Sectors · October 2026

Panóptico: A New View of Madrid

PR Campaign
Tuesday 20th October, 2026

Madrid City Council placed Panóptico, a 20-metre black structure by artist SpY, in Cibeles Square. Its small openings let passers-by view familiar parts of the city from unexpected angles, turning a landmark into a free, temporary public art experience.

Why it worked: A free, time-limited installation at an iconic location created FOMO and irresistible photo-led coverage via its peek-through “mirilla” gimmick.

The lesson: Consider staging a short-run, free pop-up at a city landmark with a simple, interactive twist that guarantees striking, shareable photos.

Madrid City Council SpY
10 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
telemadrid.es SpY invita a redescubrir Madrid desde Cibeles en la nueva edición de 'Madrid es Paisaje' Tuesday 20th October, 2026
gacetinmadrid.com Llega 'Panóptico' a Cibeles: la obra de SpY que invita a mirar Madrid desde otra perspectiva — Gacetín Madrid Tuesday 20th October, 2026
abc.es Madrid installs 20-metre structure at Cibeles offering a new perspective on the city Tuesday 20th October, 2026
timeout.es Aparece en la plaza de Cibeles una enorme y misteriosa instalación artística: mide 20 metros de altura y se puede visitar gratis por tiempo limitado Tuesday 20th October, 2026
epe.es Un gran triángulo negro de 20 metros emerge en Cibeles para cuestionar la mirada urbana Tuesday 20th October, 2026
noticiasdemadrid.com Cibeles se transforma en un mirador inesperado con la instalación artística Panóptico | Noticias de Madrid Wednesday 21st October, 2026
que.madrid El Panóptico de SpY llega a la plaza de Cibeles: instalación gratuita de 20 metros hasta el 24 de octubre Wednesday 21st October, 2026
madrid24horas.com Una estructura de 20 metros transforma Cibeles: 'Panóptico' invita a mirar Madrid desde otros ángulos Wednesday 21st October, 2026
as.com Madrid instala una gigantesca estructura negra de 20 metros en Cibeles por tiempo limitado: esconde una forma diferente de ver la ciudad - AS.com Thursday 22nd October, 2026
20minutos.es Madrid instala en Cibeles una estructura de 20 metros para contemplar la ciudad desde otra perspectiva por tiempo limitado Thursday 22nd October, 2026
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