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Panóptico: A New View of Madrid
Madrid City Council placed Panóptico, a 20-metre black structure by artist SpY, in Cibeles Square. Its small openings let passers-by view familiar parts of the city from unexpected angles, turning a landmark into a free, temporary public art experience.
Why it worked: A free, time-limited installation at an iconic location created FOMO and irresistible photo-led coverage via its peek-through “mirilla” gimmick.
The lesson: Consider staging a short-run, free pop-up at a city landmark with a simple, interactive twist that guarantees striking, shareable photos.
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