Trending PR Campaigns
Stay! (Together): A children’s book about pets and homelessness
St Mungo’s published a free illustrated children’s book, written by Jeanne Willis and inspired by the real stories of two people who experienced homelessness with their dogs. Told through the dogs’ perspective, the book gives families an accessible way to talk about homelessness and highlights the choice some people face between shelter and staying with their pets.
Why it worked: It reframed a policy barrier as an emotional dilemma via a children’s book told by dogs, backed by fresh parent survey stats.
The lesson: Consider packaging a thorny policy issue as a child-friendly story with first-person protagonists and a quick poll revealing a gap.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| mungos.org | St Mungo's launches children's book celebrating bond between pets and people experiencing homelessness | Wednesday 14th October, 2026 |
| dogstodaymagazine.co.uk | ‘I would rather be homeless with my dog’: New children’s book reveals why pets must not be a barrier to a safe home | Tuesday 20th October, 2026 |