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Stay! (Together): A children’s book about pets and homelessness

PR Campaign
Wednesday 14th October, 2026

St Mungo’s published a free illustrated children’s book, written by Jeanne Willis and inspired by the real stories of two people who experienced homelessness with their dogs. Told through the dogs’ perspective, the book gives families an accessible way to talk about homelessness and highlights the choice some people face between shelter and staying with their pets.

Why it worked: It reframed a policy barrier as an emotional dilemma via a children’s book told by dogs, backed by fresh parent survey stats.

The lesson: Consider packaging a thorny policy issue as a child-friendly story with first-person protagonists and a quick poll revealing a gap.

St Mungo’s Street Paws
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