Trending PR Campaigns
London’s Indoor Mobile Coverage Gap
The Greater London Authority and Ookla published a report comparing mobile signal inside buildings across London, Berlin and New York. Its headline finding—that only 46.6% of London’s measured indoor floor space had reliable coverage—turned a hard-to-see infrastructure problem into a striking city-to-city comparison, with football-pitch-sized estimates illustrating the scale of the gap in high-rise buildings.
Why it worked: The city-to-city league table, using inside-building scans that contradicted Ofcom’s 98% model, created a timely accountability gap story.
The lesson: Consider benchmarking real-world user measurements against official models in a ranked list, and quantify the gap with everyday-size analogies.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| proptivity.com | London's best offices, measured: only 7% have reliable indoor mobile coverage | Wednesday 19th August, 2026 |
| bbc.com | Mobile data demand in London outstrips capacity, study finds | Thursday 15th October, 2026 |
| hotminute.co.uk | Less than half of London’s indoor space has proper mobile coverage | Tuesday 20th October, 2026 |