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Retail · October 2026
Call of Duty’s Korean Street Pop-Ups
Wednesday 14th October, 2026
Ahead of Call of Duty: Modern Warfare 4’s release, Activision recreated Korean streets in London and Los Angeles, with neon signs, convenience stores and cinematic battle effects. A Paris pop-up took the form of a Korean grocery with a hidden gaming area, turning the game’s setting into real-world experiences visitors could explore and share.
Why it worked: It turned a geopolitically charged game launch into a tangible street set with live pyros and a hidden demo—irresistible, film-ready visuals on embargo week.
The lesson: Consider staging a real-world set piece from your story with one surprise interaction inside, timed to release week, and seeded to local creators.
Activision
Call of Duty
4 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| gamingtrend.com | Modern Warfare 4 Conquers Sunset Boulevard | Wednesday 14th October, 2026 |
| eastlondontimes.co.uk | Call of Duty Pop-Up Recreates Seoul Alley in Shoreditch 2026 | Saturday 17th October, 2026 |
| madeinshoreditch.co.uk | Call of Duty Korean alley pop-up on Shoreditch High Street - Made in Shoreditch Magazine | Saturday 17th October, 2026 |
| koreaherald.com | Korean streets pop up in London, LA for Call of Duty | Monday 19th October, 2026 |