Trending PR Campaigns
Tape Beats Sandbags
Flood Re and the University of Hull tested four kinds of tape against sandbags at a flood-resilience lab, finding that wide duct tape cut water leakage through doors by up to 98%. The simple, counterintuitive result gave the research a clear hook for Flood Action Week coverage, while offering homeowners a practical takeaway.
Why it worked: A lab-backed, counterintuitive stat (“duct tape beats sandbags by up to 98%”) tied to Flood Action Week gave journalists a timely, clear headline and utility.
The lesson: Consider testing a cheap, everyday alternative against a gold‑standard fix in a controlled trial, then pitch the surprising winner with one killer stat.
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