Trending PR Campaigns

The best PR campaigns right now, ranked by coverage. Updated daily.
Back

Tape Beats Sandbags

PR Campaign
Thursday 15th October, 2026

Flood Re and the University of Hull tested four kinds of tape against sandbags at a flood-resilience lab, finding that wide duct tape cut water leakage through doors by up to 98%. The simple, counterintuitive result gave the research a clear hook for Flood Action Week coverage, while offering homeowners a practical takeaway.

Why it worked: A lab-backed, counterintuitive stat (“duct tape beats sandbags by up to 98%”) tied to Flood Action Week gave journalists a timely, clear headline and utility.

The lesson: Consider testing a cheap, everyday alternative against a gold‑standard fix in a controlled trial, then pitch the surprising winner with one killer stat.

Flood Re University of Hull
12 Sources:

Coverage over time

How this story spread across the media

Want PR opportunities like this for your brand?
Finchling monitors the news, competitor coverage and upcoming events to uncover timely PR angles and campaign ideas tailored to your brand.

FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

Why isn't my campaign listed?

If you've launched a PR campaign recently and it's not included in here, and you think it should be - drop us a note and we'll investigate.

What's Finchling?

Finchling is the full product behind this page. It finds PR opportunities tailored to your brand - reactive stories to jump on and proactive campaigns to plan. This page is a taste of what Finchling sees every day. If you want the full picture, have a look.