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Kerry’s Most Wanted Trades

PR Campaign

Sunday 30th August, 2026

Fieldmotion analysed Google search data to identify Kerry’s most in-demand trades, revealing pest control as the surprise leader with 330 monthly searches. The local finding gave the software platform a timely, news-friendly angle around changing weather and rising pest populations.

Why it worked: A hyper-local league table using Google search volumes tied to recent weather shifts created a timely, surprising leader that editors could headline.

The lesson: Consider ranking a local market’s “most wanted” services using public search data, then link the outlier to a current environmental shift.

Fieldmotion

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
radiokerry.ie	Research shows pest control as most in-demand trade in Kerry	Sunday 30th August, 2026

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