Trending PR Campaigns
Adanola x Hailey Bieber Ballet-Inspired Collection
Adanola launched a collection with Hailey Bieber, using her 12 years of ballet training and love of dance as the creative starting point. Bieber worked with the brand’s team for more than a year to develop the range, giving the celebrity collaboration a personal story beyond the announcement.
Why it worked: A-list star power was anchored by a concrete, surprising credential—Bieber’s 12 years of ballet—turning a routine collab into a credible craft story.
The lesson: Consider pairing a famous face with a verifiable, unlikely qualification they genuinely hold, then build product and proof around that angle.
Coverage over time
How this story spread across the media