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Top 3 Campaign October 2026
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Top 3 Campaign
All Sectors · October 2026

Adanola x Hailey Bieber Ballet-Inspired Collection

PR Campaign
Tuesday 13th October, 2026

Adanola launched a collection with Hailey Bieber, using her 12 years of ballet training and love of dance as the creative starting point. Bieber worked with the brand’s team for more than a year to develop the range, giving the celebrity collaboration a personal story beyond the announcement.

Why it worked: A-list star power was anchored by a concrete, surprising credential—Bieber’s 12 years of ballet—turning a routine collab into a credible craft story.

The lesson: Consider pairing a famous face with a verifiable, unlikely qualification they genuinely hold, then build product and proof around that angle.

Adanola Hailey Bieber
12 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
wwd.com EXCLUSIVE: Hailey Bieber Returns to the Barre With a Ballet-Themed Capsule for Adanola Tuesday 13th October, 2026
marieclaire.com Hailey Bieber's New Collaboration With Adanola Pays Tribute to Her Dancer Past | Marie Claire Tuesday 13th October, 2026
fashionnetwork.com Ballet meets street: Adanala works with Hailey Bieber on new collection - FashionNetwork Thursday 15th October, 2026
whowhatwear.com I Tried On Hailey Bieber's New Collection With Adanola | Who What Wear Thursday 15th October, 2026
elle.com Hailey Bieber Launches Ballet-Inspired Adanola Collab Thursday 15th October, 2026
cosmopolitan.com Adanola and Hailey Bieber Made the Ultimate Balletcore Athleisure Collection—Shop Everything Here Thursday 15th October, 2026
eonline.com Hailey Bieber X Adanola Gives Balletcore Pilates Princess Thursday 15th October, 2026
si.com Hailey Bieber Embraces Timeless Trend With Chic New Activewear Collection: Shop Our Picks Thursday 15th October, 2026
independent.co.uk The Hailey Bieber x Adanola collection is live – this is what to shop - AOL Friday 16th October, 2026
cosmopolitan.com Balletcore is the season's prettiest trend – Hailey Bieber's new Adanola range nails the look, from £26 Friday 16th October, 2026
fashionista.com Weekly Drop Watch: Adanola x Hailey Bieber, Ganni x Lululemon, Ugg x JW Anderson and More - Fashionista Friday 16th October, 2026
businesscloud.co.uk Hailey Bieber teams up with £400m activewear brand Adanola Saturday 17th October, 2026
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