Trending PR Campaigns
Vallei’s Accountants Take to the Track
To stand out in a shrinking pool of young talent, Dutch accountancy firm Vallei Finance Group invited 100 potential employees to a racing day at Zandvoort. The unusual recruitment event put the firm’s pitch—an informal culture and a less stuffy image—on the racetrack rather than in a standard hiring session.
Why it worked: It turned a dry hiring pitch into a high-contrast spectacle—accountants drag‑racing at Zandvoort—creating a vivid, photo‑led counter‑stereotype journalists could headline.
The lesson: Consider staging your core message as an unexpected, photogenic live test in a mismatched setting, then invite press and participants to witness it.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| accountancyvanmorgen.nl | Vallei organiseert Grand Prix op Circuit Zandvoort · Accountancy Vanmorgen | Tuesday 8th September, 2026 |
| accountant.nl | Vallei zoekt jonge accountants die gaan voor 'kwaliteit op volle snelheid' | Thursday 15th October, 2026 |
| accountant.nl | Vallei zoekt jonge accountants die gaan voor 'kwaliteit op volle snelheid' | Thursday 15th October, 2026 |
| fd.nl | Accountancy firms try to shake off stuffy image by taking to the racetrack | Friday 16th October, 2026 |
| accountancyvanmorgen.nl | Vallei probeert accountants op Zandvoort sneller imago te geven · Accountancy Vanmorgen | Monday 19th October, 2026 |