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Top 3 Campaign in Finance · October 2026
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Top 3 Campaign
Finance · October 2026

Vallei’s Accountants Take to the Track

PR Campaign
Thursday 15th October, 2026

To stand out in a shrinking pool of young talent, Dutch accountancy firm Vallei Finance Group invited 100 potential employees to a racing day at Zandvoort. The unusual recruitment event put the firm’s pitch—an informal culture and a less stuffy image—on the racetrack rather than in a standard hiring session.

Why it worked: It turned a dry hiring pitch into a high-contrast spectacle—accountants drag‑racing at Zandvoort—creating a vivid, photo‑led counter‑stereotype journalists could headline.

The lesson: Consider staging your core message as an unexpected, photogenic live test in a mismatched setting, then invite press and participants to witness it.

Vallei Finance Group
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