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#1 Campaign in Finance · September 2026
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#1 Campaign
Finance · September 2026

Nicki Minaj’s Million Dollar Pitch Judge Role

PR Campaign
Saturday 19th September, 2026

Clover Network partnered with the U.S. Small Business Administration to stage a $1 million small-business pitch competition, recruiting Nicki Minaj as a judge alongside prominent entrepreneurs. The celebrity judging panel—and Minaj’s outspoken support for Donald Trump—created the attention hook that drove coverage beyond the competition itself.

Why it worked: It hijacked a hot political news cycle by pairing a polarizing celebrity endorsement with a government-backed $1M prize, guaranteeing conflict-led headlines.

The lesson: Consider tying a clear cash benefit to a timely, divisive figure or stance, then offer exclusive interview access tied to a live finale.

Clover Network U.S. Small Business Administration
7 Sources:
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