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Wonka’s The Golden Ticket

PR Campaign
Tuesday 30th June, 2026

Netflix created a reality competition set inside a replica of Willy Wonka’s chocolate factory, where contestants tackle film-inspired challenges for a huge prize. The attention-grabbing hook was an AI recreation of Gene Wilder’s voice, produced with approval from his estate.

Why it worked: It piggybacked a beloved IP with a rules-of-the-road scoop: estate-approved AI voice cloning, turning a volatile ethics debate into timely, safe news.

The lesson: Consider securing explicit consent from a surprising stakeholder to legitimize a provocative tech or format twist and make journalists feel safe covering it.

Netflix ElevenLabs
19 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
fremantle.com Netflix sets autumn release for Wonka's The Golden Ticket Tuesday 30th June, 2026
deadline.com Netflix Recreates Gene Wilder’s Voice Using AI For ‘The Golden Ticket’ Tuesday 30th June, 2026
hollywoodreporter.com Willy Wonka Competition Show at Netflix Uses AI to Re-Create Gene Wilder’s Voice Tuesday 30th June, 2026
nbcnews.com A golden ticket for AI: Netflix re-creates Gene Wilder’s voice for new ‘Willy Wonka’ show Tuesday 30th June, 2026
today.com Get a First Look at New ‘Wonka’s The Golden Ticket’ Reality Series Wednesday 26th August, 2026
netflix.com Wonka's The Golden Ticket Reality Series Release Date, Watch Trailer, Gene Wilder Voice, Oompa Loompa - Netflix Tudum Wednesday 26th August, 2026
hollywoodreporter.com Netflix Reveals Bizarre 'Wonka' Reality Show Trailer Wednesday 26th August, 2026
variety.com ‘Wonka’s The Golden Ticket’ Trailer: Netflix Competition Show Recreates Chocolate Factory — and Gene Wilder’s Voice With AI Wednesday 26th August, 2026
bleedingcool.com Wonka's The Golden Ticket Trailer Offers AI Gene Wilder Welcome Wednesday 26th August, 2026
broadwayworld.com First Look: Netflix's 'WONKA'S THE GOLDEN TICKET' Puts 12 Winners in High-Stakes Contest | BroadwayWorld Wednesday 26th August, 2026
nerdvana.co Reality TV? Netflix shares first look at Wonka's Golden Ticket, and it looks just as unhinged as you'd imagine Wednesday 26th August, 2026
nerdvana.co Reality TV? Netflix shares first look at Wonka's Golden Ticket, and it looks just as unhinged as you'd imagine Wednesday 26th August, 2026
nerdist.com Netflix Recreates Gene Wilder’s Voice With AI in WONKA’S THE GOLDEN TICKET Trailer Wednesday 26th August, 2026
gizmodo.com Netflix Releases Trailer for New 'Wonka' Horror Movie, Er, Game Show Wednesday 26th August, 2026
consequence.net Netflix's Willy Wonka Reality Show Replaces Kids with Adults and Gene Wilder with AI Wednesday 26th August, 2026
movieweb.com Netflix Resurrects Gene Wilder With AI for New Willy Wonka Project Thursday 27th August, 2026
people.com ‘Wonka’s The Golden Ticket’ Game Show Reveals Surprise Celebrity Guests and a Magical Nod to the 1971 Film (Exclusive) Tuesday 1st September, 2026
tvinsider.com ‘Wonka’s The Golden Ticket’ Bosses Preview Sweet New Reality Competition (Exclusive) Sunday 6th September, 2026
tvinsider.com ‘Wonka’s The Golden Ticket’ Bosses Preview Sweet New Reality Competition (Exclusive) Sunday 6th September, 2026
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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