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The best PR campaigns right now, ranked by coverage. Updated daily.
Top 5 Campaign in Finance · October 2026
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Top 5 Campaign
Finance · October 2026

Snapple’s Floating Comedy Club

PR Campaign
Friday 16th October, 2026

Snapple turned a decommissioned Staten Island ferry into a one-night floating comedy club, with Colin Jost and Pete Davidson performing for invited guests. The unusual setting gave fans something worth sharing, generating around 200 pieces of user-created content; the article also describes other brands using creator-led pop-ups and events to bring online audiences into real life.

Why it worked: It created manufactured scarcity with a one-night, celebrity-led venue hack, guaranteeing FOMO-fuelled UGC and an easy, visual headline.

The lesson: Consider staging a one-off, location-flip experience with a clear RSVP cap and built-in shareable moment to trigger FOMO-fuelled coverage.

Snapple Rothy’s Goodwipes Poppi Bilt
1 Source:

Coverage over time

How this story spread across the media

Publication Headline Date
businessinsider.com Influencer marketers are leaning into FOMO to cut through the noise Friday 16th October, 2026
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FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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Does this track sponsored posts, or is it earned media only?

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What does "ranked by coverage" mean?

It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

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