Trending PR Campaigns
Snapple’s Floating Comedy Club
Snapple turned a decommissioned Staten Island ferry into a one-night floating comedy club, with Colin Jost and Pete Davidson performing for invited guests. The unusual setting gave fans something worth sharing, generating around 200 pieces of user-created content; the article also describes other brands using creator-led pop-ups and events to bring online audiences into real life.
Why it worked: It created manufactured scarcity with a one-night, celebrity-led venue hack, guaranteeing FOMO-fuelled UGC and an easy, visual headline.
The lesson: Consider staging a one-off, location-flip experience with a clear RSVP cap and built-in shareable moment to trigger FOMO-fuelled coverage.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| businessinsider.com | Influencer marketers are leaning into FOMO to cut through the noise | Friday 16th October, 2026 |