Trending PR Campaigns
Fazit’s Glitter Patches for Dogs
Fazit extended its celebrity-famous glitter freckles to pets, launching temporary, pet-safe patches for dogs. The playful hook is turning a viral beauty product into “makeup for fur”, with celebrity dog Peppermint helping show off the look and a portion of proceeds going to an animal medical centre.
Why it worked: It piggybacked on Taylor Swift–driven virality with a surprising category flip—“makeup for fur”—validated by a celebrity pet and safety creds.
The lesson: Consider reframing a hit product for an unexpected user group, then seed it with one visible influencer and third‑party safety proof.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| pagesix.com | The glitter freckles Taylor Swift made famous are now available for dogs | Friday 16th October, 2026 |