Trending PR Campaigns
Sydney Sweeney’s Holiday Character Lingerie Ad
SYRN put Sydney Sweeney in a holiday lingerie advert, dressing her as Cindy Lou Who and Jack Skellington. The unexpected mix of festive film characters and lingerie gives the brand a playful, highly shareable hook.
Why it worked: It hijacked the early holiday news cycle with a taboo mash‑up—beloved kids’ characters reimagined in lingerie—creating irresistible headline tension.
The lesson: Consider reframing a wholesome cultural icon in an unexpected adult context (tastefully), timed to a seasonal news spike, to force headlines.
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