Trending PR Campaigns

The best PR campaigns right now, ranked by coverage. Updated daily.
Top 3 Campaign in Beauty & Cosmetics · October 2026
Back
Top 3 Campaign
Beauty & Cosmetics · October 2026

Sydney Sweeney’s Holiday Character Lingerie Ad

PR Campaign
Wednesday 21st October, 2026

SYRN put Sydney Sweeney in a holiday lingerie advert, dressing her as Cindy Lou Who and Jack Skellington. The unexpected mix of festive film characters and lingerie gives the brand a playful, highly shareable hook.

Why it worked: It hijacked the early holiday news cycle with a taboo mash‑up—beloved kids’ characters reimagined in lingerie—creating irresistible headline tension.

The lesson: Consider reframing a wholesome cultural icon in an unexpected adult context (tastefully), timed to a seasonal news spike, to force headlines.

SYRN
12 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
cinemablend.com Sydney Sweeney Just Fantasy Cast Herself As Cindy Lou Who For Unexpected Holiday Lingerie Ad Wednesday 21st October, 2026
ew.com Sydney Sweeney channels Cindy Lou Who from ‘How the Grinch Stole Christmas’ in provocative new lingerie ad Wednesday 21st October, 2026
thedailybeast.com Sydney Sweeney Doubles Down on Baring All in New Holiday Ads Wednesday 21st October, 2026
hola.com Sydney Sweeney sizzles in lingerie looks inspired by beloved holiday classics Thursday 22nd October, 2026
thedailybeast.com Sydney Sweeney Faces Backlash Over ‘Disgusting’ Lingerie Ads Friday 23rd October, 2026
thedailybeast.com Sydney Sweeney Faces Backlash Over ‘Disgusting’ Dr. Seuss Lingerie Ads Friday 23rd October, 2026
nine.com.au Sydney Sweeney sparks fresh controversy over ‘inappropriate’ lingerie ad | Nine.com.au Sunday 25th October, 2026
foxnews.com Sydney Sweeney stars in Home Alone-inspired SYRN holiday campaign | Fox News Wednesday 28th October, 2026
usatoday.com Sydney Sweeney 'Home Alone' lingerie ad follows Novig controversy Wednesday 28th October, 2026
pagesix.com Sydney Sweeney puts a titillating spin on ‘Home Alone’ in her Syrn holiday campaign Wednesday 28th October, 2026
cinemablend.com I Didn't Expect Sydney Sweeney To Channel Kevin McCallister And Home Alone For Latest Lingerie Ad Wednesday 28th October, 2026
comingsoon.net Sydney Sweeney’s Cindy Lou Who Video Brings an Early Christmas Gift Thursday 5th November, 2026
Want PR opportunities like this for your brand?
Finchling monitors the news, competitor coverage and upcoming events to uncover timely PR angles and campaign ideas tailored to your brand.

FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

Why isn't my campaign listed?

If you've launched a PR campaign recently and it's not included in here, and you think it should be - drop us a note and we'll investigate.

What's Finchling?

Finchling is the full product behind this page. It finds PR opportunities tailored to your brand - reactive stories to jump on and proactive campaigns to plan. This page is a taste of what Finchling sees every day. If you want the full picture, have a look.