Trending PR Campaigns
David’s Bridal Puppy Love Collection
David’s Bridal launched the Puppy Love Collection, wedding dresses, tuxedos and accessories made for dogs joining couples on their wedding day. It gives the bridal retailer a playful way to bring pets into the big-day picture.
Why it worked: It flips a legacy bridal retailer into petwear using a visual-first stunt (dog runway looks) tied to peak wedding season and pet-spend trends.
The lesson: Consider reframing a familiar category with a playful, photogenic twist and a mini data point, then stage a shoot journalists can embed.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| newsnationnow.com | "Puppy Love" collection. at David's Bridal now sells wedding dresses for your dog | Wednesday 14th October, 2026 |
| newsnationnow.com | "Puppy Love" collection. at David's Bridal now sells wedding dresses for your dog | Wednesday 14th October, 2026 |
| perfectvenue.eu | Vestidos de novia para perros: nueva colección de David’s Bridal | Thursday 15th October, 2026 |
| kxly920.com | WATCH: David’s Bridal puppy collection | KXLY 920 News Now (KXLY AM) | Saturday 17th October, 2026 |
| nj.com | David’s Bridal has a new wedding collection, but it isn’t made for people | Tuesday 20th October, 2026 |
| masslive.com | David’s Bridal launches Puppy Love dog wedding dresses - masslive.com | Tuesday 20th October, 2026 |
| mlive.com | David’s Bridal launches Puppy Love dog wedding dresses - mlive.com | Tuesday 20th October, 2026 |