Trending PR Campaigns
Bad Bunny x Adidas Solar Gold Gazelle
Adidas and Bad Bunny released a honey-yellow Gazelle Indoor inspired by Puerto Rican sunsets. The $140 sneaker extends their Puerto Rico-themed collaboration, turning a familiar island scene into a limited sneaker drop that gives fans a fresh chapter in the artist’s ongoing design story.
Why it worked: It paired a date-stamped, scarcity-driven drop with a culturally specific origin story, giving journalists a timely buy-link and identity angle.
The lesson: Consider tying a limited release to a vivid local motif and open early sign-ups; offer assets, quotes, and exact on-sale timestamps.
Coverage over time
How this story spread across the media