Trending PR Campaigns

The best PR campaigns right now, ranked by coverage. Updated daily.
Top 5 Campaign in Fashion & Apparel · October 2026
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Top 5 Campaign
Fashion & Apparel · October 2026

Bad Bunny x Adidas Solar Gold Gazelle

PR Campaign
Tuesday 29th September, 2026

Adidas and Bad Bunny released a honey-yellow Gazelle Indoor inspired by Puerto Rican sunsets. The $140 sneaker extends their Puerto Rico-themed collaboration, turning a familiar island scene into a limited sneaker drop that gives fans a fresh chapter in the artist’s ongoing design story.

Why it worked: It paired a date-stamped, scarcity-driven drop with a culturally specific origin story, giving journalists a timely buy-link and identity angle.

The lesson: Consider tying a limited release to a vivid local motif and open early sign-ups; offer assets, quotes, and exact on-sale timestamps.

Adidas Bad Bunny
12 Sources:

Coverage over time

How this story spread across the media

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FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

Why isn't my campaign listed?

If you've launched a PR campaign recently and it's not included in here, and you think it should be - drop us a note and we'll investigate.

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