Trending PR Campaigns
LexisNexis Driver Confidence Study
LexisNexis Risk Solutions surveyed drivers and found only 30% felt very confident exchanging the right details after a crash. It paired that finding with drivers’ low tolerance for repair delays caused by modern vehicle technology, creating a timely data-led story about friction in motor claims.
Why it worked: It landed because fresh, quantified pain points (only 30% confident; low tolerance for tech delays) challenged industry assumptions and tied to rising claim costs now.
The lesson: Consider fielding a rapid poll exposing a specific, overlooked failure moment, then link it to a current cost surge or policy change.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| insurancebusinessmag.com | Only 30% of drivers confident swapping details after a crash: study | Insurance Business | Friday 16th October, 2026 |
| insurancebusinessmag.com | Only 30% of drivers very confident swapping details after a crash | Insurance Business | Friday 16th October, 2026 |