Trending PR Campaigns
Suffering in Silence Isn’t Natural: World Menopause Day Talk
For World Menopause Day, SAE Salute hosted a free public online talk with menopause specialists, including International Menopause Society president Rossella Nappi. Its hook was a clear, human message — menopause may be natural, but suffering in silence isn’t — framing the event around practical care, symptoms and the case for talking openly.
Why it worked: It hit a fixed news peg (World Menopause Day) and paired authoritative voices with a taboo-busting, quotable line journalists could headline.
The lesson: Consider tying experts to a calendar hook and lead with a counter-intuitive, headline-ready sentence that reframes a common silence.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| lastampa.it | Menopause: Sae Salute talk on 18 October says “Suffering in silence isn’t natural” | Thursday 15th October, 2026 |
| adnkronos.com | 17 million women in menopause, experts say: ‘End the stigma, it’s time for policies to protect women’s health’ | Wednesday 21st October, 2026 |