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Top 10 Campaign in Fashion & Apparel · October 2026
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Top 10 Campaign
Fashion & Apparel · October 2026

KidSuper Dresses DC Villains

PR Campaign
Friday 9th October, 2026

KidSuper teamed up with DC and Warner Bros. Discovery to turn villains including Clayface, Mr Freeze and the Penguin into a character-led fashion collection. The hook is KidSuper’s distinctive artistic take on the characters, with each getting a face-print hoodie and a companion item—an umbrella for the Penguin.

Why it worked: It hit a timely pop-culture wave by debuting at the Clayface premiere and teased exclusive IP-backed pieces before launch, guaranteeing clicks.

The lesson: Consider timing a character-led drop to a related premiere, with one clever companion prop per character to earn visual news hooks.

KidSuper DC Warner Bros. Discovery
2 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
wwd.com KIdSuper x DC Super-Villains Collection: Bold Apparel, Collectibles & Art Friday 9th October, 2026
complex.com KidSuper Tackles DC Villains in New Collection: Get a Closer Look Thursday 15th October, 2026
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