Trending PR Campaigns
KidSuper Dresses DC Villains
KidSuper teamed up with DC and Warner Bros. Discovery to turn villains including Clayface, Mr Freeze and the Penguin into a character-led fashion collection. The hook is KidSuper’s distinctive artistic take on the characters, with each getting a face-print hoodie and a companion item—an umbrella for the Penguin.
Why it worked: It hit a timely pop-culture wave by debuting at the Clayface premiere and teased exclusive IP-backed pieces before launch, guaranteeing clicks.
The lesson: Consider timing a character-led drop to a related premiere, with one clever companion prop per character to earn visual news hooks.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| wwd.com | KIdSuper x DC Super-Villains Collection: Bold Apparel, Collectibles & Art | Friday 9th October, 2026 |
| complex.com | KidSuper Tackles DC Villains in New Collection: Get a Closer Look | Thursday 15th October, 2026 |