Trending PR Campaigns
BrainSpace House
Lundbeck Italia and BrainCircle Italia brought BrainSpace House to a public square in Naples, turning brain-health education into a free, immersive experience. Visitors could explore the brain through virtual and augmented reality, while talks with local specialists made prevention and neurological health part of the city’s conversation.
Why it worked: It fused a startling prevalence stat with a pop-up, VR-powered “public service” in a central square backed by city patronage and experts.
The lesson: Consider pairing an eyebrow-raising, locally-relevant stat with a free, hands-on street activation endorsed by authorities and subject-matter leaders.
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