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#1 Campaign in Ecommerce · October 2026
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#1 Campaign
Ecommerce · October 2026

KPop Demon Hunters Enters Toca Boca World

PR Campaign
Thursday 15th October, 2026

Netflix and Toca Boca are bringing KPop Demon Hunters into Toca Boca World, with film-inspired characters, fashion and four hit songs that children can use in their own stories. A separate themed update is also coming to Toca Boca Jr Kitchen on Netflix Playground, extending the collaboration across two games.

Why it worked: It piggybacked on Netflix’s record-breaking, award-sweeping film with a timed in-app drop kids can remix using four licensed hit songs.

The lesson: Consider launching a limited, user-remixable content pack tied to a charting cultural moment, with clear release date and usable audio assets.

Netflix Toca Boca Spin Master
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