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Joe Lycett’s Local Pub Tabs

PR Campaign
Tuesday 13th October, 2026

Joe Lycett announced he would put money behind the bar at 30 pubs around the UK, encouraging people to support their local. In Manchester, he picked the Peveril of the Peak and the Old Monkey, whose landlord pledged to match his £100 contribution and give customers a free drink while the tab lasts.

Why it worked: It hijacked a primetime TV moment with a time-limited, place-specific freebie that created immediate footfall, local angles, and easy photos.

The lesson: Consider tying a real-money, 24-hour tab or giveaway to a live broadcast or major event, naming exact venues and redemption steps.

Joe Lycett
6 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
morningadvertiser.co.uk Joe Lycett backs British pubs with new Channel 4 venture Tuesday 25th August, 2026
wheretowatch.tv Full list of pubs Joe Lycett will buy you a drink at revealed - wheretowatch.tv Tuesday 13th October, 2026
themanc.com Traitors star Joe Lycett to put cash behind the bar at Manchester pubs Thursday 15th October, 2026
bbc.com Traitors star Joe Lycett pays £100 bar tab at Accrington pub Friday 16th October, 2026
suaragarut.id Joe Lycett Funds Drinks at 30 Pubs Across England Friday 16th October, 2026
bbc.com Drinkers raise a pint to Joe Lycett's £100 tab at Sheffield pub Saturday 17th October, 2026
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