Trending PR Campaigns
The Leave Perception Gap
The Standard commissioned parallel surveys of HR professionals and employees, then used the results to reveal a striking mismatch in beliefs about who takes leave. The sharpest finding: HR thought far fewer men than women took leave to care for family, while employees reported the opposite.
Why it worked: It flipped a widely held assumption with side‑by‑side survey data, quantified the gap, and tied it to costly, operational consequences now.
The lesson: Consider fielding dual‑audience surveys that expose a harmful perception gap, then quantify business fallout and name the immediate fix.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| carriermanagement.com | Leave Management Tops Employer Focus as Caregiving Rises Among Employees - Carrier Management | Wednesday 14th October, 2026 |
| insurancebusinessmag.com | Employers are building leave programs they can’t administer | Insurance Business | Thursday 15th October, 2026 |
| insurancebusinessmag.com | Only a quarter of employers are very confident in their leave administration, NFP finds | Insurance Business | Thursday 15th October, 2026 |
| insurancebusinessmag.com | Men take more family leave than women. HR thinks the opposite | Insurance Business | Thursday 15th October, 2026 |
| insurancebusinessmag.com | Men take more caregiving leave than women. HR thinks the opposite | Insurance Business | Thursday 15th October, 2026 |