Trending PR Campaigns
Grassroots Venue Repertoire Study
Music Venue Trust and Audoo monitored 623 hours of live performances at grassroots venues and found that 21% matched songs registered with PRS For Music. The pilot turned a long-running debate about royalty payments into concrete evidence, with a larger study planned across 108 venues; unmatched audio also included speech and music the technology could not identify.
Why it worked: It turned a messy fairness debate into a hard, surprising 21% datapoint using independent tech, directly challenging PRS’s proxy-based payouts.
The lesson: Consider auditing a common industry assumption with third‑party measurement, then pitch the single jaw‑drop stat that proves the system’s off.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| musicvenuetrust.com | Only 21% Of Live Music Measured In Grassroots Venues Identified As Registered Repertoire In MVT And Audoo Pilot | Thursday 15th October, 2026 |
| pollstar.com | Performance Royalty Distribution In The Grassroots Sector: UK Music Venue Trust & Audoo Share Initial Research - Pollstar News | Thursday 15th October, 2026 |
| nme.com | MVT pilot study shows only 21 per cent of live music from grassroots venues is registered repertoire amidst battle for fairer PRS payments | Thursday 15th October, 2026 |
| urallnews.com | Trending Music: MVT pilot examine reveals solely 21 per cent of dwell music from grassroots venues is registered repertoire amidst battle for fairer PRS funds – Trending Now - URALLNEWS | Thursday 15th October, 2026 |
| theticketingbusiness.com | Music Venue Trust launches study into grassroots venues - TheTicketingBusiness News | Thursday 15th October, 2026 |